Elegant Digital Strategies
As a digital strategist, designer and web developer, I’m here to take your creative business to the next level. I want to become familiar with you — your business, your message, your audience and your goals. From there, I’ll research and organize the most effective, elegant digital solutions to fit your needs and launch your business on the path to success. Each project is custom-tailored to fit your goals. Each strategy has a plan to measure results, so that you know it’s working. And I’ll be there each step of the way to make sure each detail is implemented with style and grace.
Design is about helping people make sense of the world.
-Richard Saul Wurman
I studied journalism and visual communication at the University of Utah in Salt Lake City. I have a bachelor’s degree in Visual Communication and a bachelor’s degree in Spanish Language. My background prepared me for the task of strategizing and developing messages visually. I worked as an in-house designer of interpretive graphics and marketing collateral for Utah State Parks and Recreation for seven years. While there, I developed their agency-wide brand and style guide. On the side, I began teaching myself how to design and code websites. In 2011, I started my own part-time freelance graphic design business. In 2013, I moved to full-time digital strategy, design and web development.
There are times when I’m not coding, analyzing and strategizing. I believe that a well-rounded life experience adds to the richness of what I’m able to deliver in the creative process. I’m a skier, snowboarder, and rock climber. I love cheese. I love chicken wings. I love gardening, cooking, and photography. I like to experiment in craft and design, particularly with stamps, block prints and stationary. I love to travel – I’ve been to every continent except the cold one. I’m not afraid of heights, but I am afraid of spiders.
Wonderful people I’ve worked with
- A Ruffled Life, Alix Adams
- Beaver Ponds Environmental Education Center
- Friends of Utah State Parks
- Haugen Creative
- Mountain Mermaid Yoga Retreats
- Salt Lake City Arts Council
- Salt Lake City Twilight Concert Series
- Simply So Good
- Something Devine
- Student Conservation Association
- Tatum Ponce Langton
- Utah State Parks and Recreation
- Wells Fargo