One lovely bonus of running a business dedicated to exploration, adventure and communication design, is that I always have an excuse to leave the house and explore. Last Friday, I did just that. I rode my bike over to the Oakland side of the Bay Bridge. What did I find? Excellent views of the sparkling bay and old bridge tear-down, and excellent interpretive signage about the East Bay Municipal Utilities District (EBMUD).
The Bay Bridge Trail begins under a section of highway merges and exits known as “The Maze”, then continues alongside the bridge traffic. On the other side of the bike/pedestrian trail is a large set of facilities that sort of blend in with the factories and shipyards nearby. Yet with a quick glance at the first available interp sign and I quickly learned that this facility is actually making the Bay Area a healthier place by cleaning our wastewater! I also learned what I can do to keep our water cleaner and safer, and why it matters.
Three things I liked about this interp site:
- These signs tell the story of wastewater in the bay area, a topic that is relevant to all residents.
- Each sign has about the right about of introductory text and narrows its focus to three main points.
- The signs are relevant to their location. You are learning about the facilities and processes taking place just over the fence.
- Pretty colors and decent illustrations
- Consistent branding throughout
- White powdercoat on the frame matches the new bridge